STCU Identity and re-branding across multiple web channels
While employed at STCU, I served on the Brand Identity team, which launched the Credit Unions current identity in 2005. In addition to developing the web branding standards, I was responsible for its integration across multiple web channels and co-branded web sites. In 2006 STCU achieved their 1 Billion asset goal and began a three year growth streak of opening and average of two new branch locations a year.